We place a priority in knowing every aspect of our client’s financial life and providing unparalleled service.
Our people, and the client relationships we’ve built over the past two decades, are our most valuable resources. Merlin Wealth Management has relationships that span two, three and even four generations. Our deep connection with families provides us with the ability to weave together a mission statement that includes financial, investment and philanthropic strategies while being mindful to include and consider the next generation.
“For more than two decades, our team has assisted entrepreneurs, family businesses, corporate executives and high-net-worth families in the creation and maintenance of significant wealth.”
Michael Merlin, Founder

Taking the Complex and Making It Simple: The MWM Educational Podcast
Join Michael Merlin, Founder of Merlin Wealth Management at Rockefeller Capital Management and various friends, colleagues, and experts as they take complicated financial concepts and break them down to simple, easy to understand ideas.
Episodes available for download on Apple Podcasts or Spotify:
At Merlin Wealth Management, we know “the future depends on what we do in the present.”—Mahatma Gandhi.
That’s why you’ll find our unwavering commitment to your goals, and custom wealth and investment strategies to help you achieve them.

MICHAEL MERLIN
Founder, Merlin Wealth Management
Head of MWM Family Office
MMerlin@rockco.com
(404) 942-3060
Biography +

AMBER BLANCHARD

ADAM ABRAMSON
(404) 942-3062

ADAM COMPTON

MICHAEL ATHANAS

EMERY BOURNE
MWM Family Office Relationship Manager

APRIL GAY
MWM Family Office Relationship Manager
(404) 942-3066

THOMAS V. PATTON

JOHN WAGNER
(404) 942-3070

DAVID NORTH

RENE BRACEY
MWM Team Business Manager
Vice President
(404) 942-3068

AVERY ROWE

DE'MUN OAKLEY

ZACHARY SAMPLES
Customized Investment Strategy Design
We diagnose and evaluate your financial situation and design a tailored investment strategy for you, combining long-term goals and near-term opportunities.
Portfolio Management & Optimization
We manage your complete financial ecosystem including tax & estate planning, insurance, retirement entities, and your investments.
Investment, Tax & Legal Advisor Coordination
We work with your Tax Advisor to manage your investments in a tax-efficient manner and coordinate with your Attorneys to help plan your estate, structure business transactions, and manage charitable donations.
Risk Management
We align your portfolio with your tolerance for risk and monitor your allocation for unexpected behavior in multiple market conditions.
Cash Management, Optimization, & Access
We handle all cash activity and cash equivalents including loans, banking products, and mortgages.
Ongoing Monitoring & Performance Analytics
We provide you with a high level of transparency through advanced analytics and regular meetings with our team.


Customized Investment Strategy Design

Portfolio Management & Optimization
We manage your complete financial ecosystem including tax & estate planning, insurance, retirement entities, and your investments.

Investment, Tax, & Legal Advisor Coordination
We work with your CPA to manage your investments in a tax-efficient manner and coordinate with your attorneys to help plan your estate, structure business transactions, and manage charitable donations.

Risk Management
We align your portfolio with your tolerance for risk and monitor your allocation for unexpected behavior in multiple market conditions.

Cash Management, Optimization, & Access
We handle all cash activity and cash equivalents including loans, banking products, and mortgages.

Ongoing Monitoring & Performance Analytics
We provide you with a high level of transparency through advanced analytics and regular meetings with our team.
The Rockefeller difference is our combination of holistic and specialized services, designed to complement customized wealth planning and advisory.

- Financial Accounting & Bookkeeping
- Trust & Estate Planning
- Tax Efficient Planning & Preparation
- Family Legacy & Governance Advisory
- Bill payment
- Philanthropy advisory
- Human Resources Services
- Cash flow and liquidity planning
- Next Gen Financial Education
- Aggregated Reporting

Rockefeller Capital Management provides strategic advice to ultra-high-net worth families, family offices, individuals and corporations. Families that own businesses or are interested in purchasing a business can come to Rockefeller Capital Management for thoughtful, tailored advice on whether to sell a business, sell a portion of a business, purchase a business or grow an existing business.
Rockefeller Capital Management also works with corporations seeking customized, innovative solutions and independent advice on strategic transactions. Our focus is to deliver exceptional results for our clients through flawless execution and to help clients achieve their strategic goals.
Rockefeller Capital Management provides securities activities and services through Rockefeller Financial LLC, its registered broker-dealer, member FINRA, SIPC.
• Differentiated, independent advice for entrepreneurs and business owners
• Execution across private and public companies owned or operated by our clients
• Mergers, acquisitions, divestitures, capital raises
• Real estate advisory
• Sports franchise advisory

In much the same way as we have been fortunate to accompany our clients in their lifecycle journey, businesses, like people, go through their own lifecycle and, no different than any of us, are valuable in each of those various phases but for different reasons.
One common link we have all been bound by is the idea that the identification and ownership of great growth businesses is the best way to achieve investment success over long periods of time. Part of this success comes from knowing where in the business lifecycle a great company resides and understanding the risk/reward trade-offs based on these characteristics.
Our deep understanding of these characteristics inspires us to establish 3 discretionary equity investment strategies which correlate with the 3 main phases in the lifecycle of a business. We believe these equity strategies combined with our customized fixed income strategies are the ideal toolbox to provide quality asset allocation to any and all investors.
• Exclusive PWM Platform access to Alternative Investments such as Hedge Funds, Real Estate, private Equity and Direct Co-Investments.

We are pleased to offer our clients and their families special access and privileges through a handful of thoughtfully vetted and selected partners – each preeminent providers in their respective fields – providing highly personalized support on how to simplify, navigate, and elevate modern life.
Private Aviation
• A unique private aviation platform designed exclusively for Rockefeller Capital Management Clients
Private Health Advisory
• Proactive health and wellness support, travel/emergency contingency 24/7 and complete management of any health concern.
Personal Security
• A total security solution tailored to each client and location, assessing their needs and goals.
Emergency Travel Services
• The world’s leading organization providing medical, security, evacuation, travel risk and crisis management services.
Art Advisory
• With access to specialists in art and collectibles globally, experts will provide guidance through the sales and acquisition process.
Next Gen Advisory
• Career and life coaching for emerging professionals, as well as health and wellness resources for young adults.
Elder Care
• A unique benefit that can help with everything related to aging, elder care or special needs.
Virtual Specialty Care
• A virtual specialty care platform that leverages sophisticated technology to curate access to a network of leading doctors across 48 US hospitals for expert insights on specific health concerns.
Once in a Lifetime Experiences
• Almost any “bucket list” wish can be fulfilled for Rockefeller clients with VIP-savvy concierge experts who can pave the way to once-in-a-lifetime experiences, whether meeting global stars, participating in iconic events, or realizing other long-held dreams.
Unique Travel Experiences
• A leading travel concierge service that offers exclusive planning and booking for Rockefeller clients seeking unforgettable vacations. Clients have access at member-only rates to unique settings and destinations with family privileges.
Purpose-Driven Wine Platform
• A leading wine-appreciation platform offering a single source for Rockefeller clients interested in fine wines, insider offers and access to unique experiences. Clients can obtain allocated, reserve, library and collector-level wines. Through the Rockefeller Live Well Do Good Membership Program, a portion of profits go to support The Ocean Foundation.
Cyber Security
• An exclusive boutique company with a proven history of providing elite cyber-protection services for all digital security needs of individuals and their families to eliminate the risk of cyberattacks.
Request an Introduction
(404) 443-2700 3060 Peachtree Road NW, Suite 110 | Atlanta, GA 30305 | United States
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