Our Principles
We are committed to providing an overall level of expertise that creates a truly differentiated result for our clients.
Exemplary service across the full range of our clients’ needs is our paramount, unrelenting focus.
We build on the tremendous legacy and foundation provided to us by the Rockefeller family.
We consistently strive for excellence in all that we do.
We have an unwavering commitment to operating with integrity, trust, and sincerity at all times.
We strive to ensure that our employees, clients and communities are proud of the Firm, its history, legacy, reputation, and all that it stands for.
We hire, inspire and invest in the very best talent across every discipline and empower our people to thrive in an environment of respect. Our unique ability to celebrate different perspectives and foster a culture of inclusion leads to an unparalleled client experience.
We are a responsible partner, neighbor, volunteer, and citizen to the communities where we live and work.
We help our employees in fulfilling their career aspirations and be mindful of our role in helping balance their family, community and other non-professional obligations.


President & Chief Executive Officer

Gregory J. Fleming is the Chief Executive Officer of Rockefeller Capital Management, a role he has held since the firm, formerly known as Rockefeller & Co., launched in March 2018. He is also a member of the Board of Directors.

Prior to leading Rockefeller Capital Management, Greg was the President of Morgan Stanley Wealth Management and Morgan Stanley Investment Management. Before joining Morgan Stanley in 2010, he served as President and Chief Operating Officer of Merrill Lynch, from 2007 to 2009, and previously ran Merrill Lynch’s Global Investment Banking business. Greg joined Merrill Lynch as an investment banker in 1992. He had also been a principal at Booz Allen Hamilton.

He is a former director of Colgate University, a member of the Board of Advisors for the Yale Law School Center for the Study of Corporate Law, a member of the Council on Foreign Relations, a member of the Economic Club of New York and a trustee at Deerfield Academy. He also serves as an Advisory Director on the board of the Miami Marlins, a Resource Council member of the Turn 2 Foundation and serves on the Advisory Board of COVR, an innovative financial services startup.

Greg is a Phi Beta Kappa, summa cum laude graduate of Colgate University with a bachelor’s degree in Economics. He received his J.D. from Yale Law School.

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